Whose Square is This?




Whose Square is This?
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Synopsis
Who’s Sqaure is This? is an argument for the power and ubiquity of the graphic square. Looking through a catalogue produced for the Tate Modern’s 2004 Donald Judd exhibition, I came across a reproduction of a 1970 political ad sponsored by Citizens for Local Democracy, a New York based group of which Judd was a member and also an “advisor” on their padded mast end. On a tabloid size sheet of white paper, the ad’s headline centered in the top quarter of the page--“How to Make the United States a Democracy”--is balanced by a black square centered in the bottom quarter. The unembellished black square stamps the page with a seriousness of purpose and represents the assertion that a sober response to the title’s question will follow. In fact, from 1968-72 I did the graphic design for Citizens for Local Democracy, and the black square--which on all the ads served as the sign for an idealized political town center--was my conception, created at a time when Judd’s work had little interest for me. Whose square is this?

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